Social Media has changed advertising forever. The majority of small businesses starting out in social media marketing continually struggle to hit the sweet spot when it comes to targeting their ad campaigns. The only reason users follow brands is to stay in the loop with the latest trends or products; We all want to be... Continue Reading →
Following on from our previous post, we have highlighted three MORE ways in which you can use social media to drive traffic to your sales funnel. Previously, we mentioned that social media is being utilised by brands to build rapport and awareness amongst consumers. Because of this, brands have incorporated social media in their marketing... Continue Reading →
Social media can be used by brands to build rapport and awareness amongst consumers to ultimately drive traffic through your sales funnel and generate as much sales as possible. Social media is probably the most powerful tool for marketers when used correctly. Unfortunately, most small businesses don’t; is your business one of them? Have you... Continue Reading →
No matter what industry you're in, there's always new trends to keep up with; marketing is no different. Many marketers and brands are willing to jump in and try the newest trend to hit the market, some of these changes will have a direct impact on marketing campaigns, whether you are ready or not. For... Continue Reading →
2019 is just around the corner and for brands and marketers, social media is becoming an exciting place for marketing campaigns what with all the trends and tools available to us; however, it isn't short of challenges and the new year will bring plenty more for us to overcome. You MUST be ready… In this... Continue Reading →
All marketers know social media is rapidly gaining traction for expanding a brands reach, connecting with audiences, and developing brand stories. Like the rest of the digital world, social media is forever changing, so there are trends that come and go quicker than you can blink (about 300 milliseconds). Just use the past two years... Continue Reading →
Have you ever created an inspiration book or scrapbook of your favourite clothes, homes, and any other idea you want to keep in mind? Maybe you did 10 years ago, but that has become so last century! Pinterest removes the need for safety scissors, glue, and a whole load of mess. ALL HAIL PINTEREST! Founded in... Continue Reading →
By now you should know that social media is paramount when it comes to marketing your business. Unfortunately, it can be frustrating sometimes when you create the perfect post, schedule it at the perfect time, and then it publishes… and then nothing but the sound of you clicking the refresh button over and over. Sound... Continue Reading →
Wherever the consumers end up, the advertisers will soon follow, and the digital world is no different. Over the past few years the majority of consumer’s attention has been focused on the various social media platforms. Nearly every business has been affected by social media’s rise, but none more than the advertising industry. In the... Continue Reading →
