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The Contractors Guide to Pillar Content & Topic Clusters

Content marketing trends change like the weather. What doesn’t change is the need for valuable content and its role within your marketing strategy as a business.  You may have heard of pillar content and topic clusters before, but this guide is sure to clear up any fogginess and get your team on the path to … Continue reading The Contractors Guide to Pillar Content & Topic Clusters

3 Tips for Getting Social Media Ads Right

Social Media has changed advertising forever. The majority of small businesses starting out in social media marketing continually struggle to hit the sweet spot when it comes to targeting their ad campaigns. The only reason users follow brands is to stay in the loop with the latest trends or products; We all want to be … Continue reading 3 Tips for Getting Social Media Ads Right

The Power of Long-Tail Keywords for Social Media Marketing

When starting a new digital marketing campaign, your main goal is to be seen by the customer. You need to do whatever you can to increase your ranking on search engines and increase your brands visibility (Legally, though). For small businesses, utilising SEO is paramount to a successful marketing campaign and allows them to compete … Continue reading The Power of Long-Tail Keywords for Social Media Marketing

What Is Social Listening & Why Does Your Business Need It?

Social Media never sleeps, and neither do the conversations happening about your brand. They are happening as you read this. Social listening is vital to any brands social media strategy; you must be able to leverage social listening to uncover and decode your brand’s mentions (and join the conversation). In effect, social listening is the … Continue reading What Is Social Listening & Why Does Your Business Need It?

Does Twitter Make Us Better Writers?

By now you’re most likely already on Twitter (and if not, you should be!). It’s not only a place for business and marketers, Twitter can be be a great platform to spruce up your writing skills. “Practice Makes Progress” – Unknown That’s right, Twitter can make you a better writer. Here’s how: Twitter Forces You … Continue reading Does Twitter Make Us Better Writers?

Crafting The Perfect Marketing Email Body For Beginners

How do you create the email copy that’ll increase your click-through rates? If you haven’t already been there, go check out our previous post on  Email Marketing Tips For Beginners, this is a follow-on article on how to craft the perfect email message body. Here’s the essentials you need to know to get started: Keeping … Continue reading Crafting The Perfect Marketing Email Body For Beginners

3 MORE Ways To Drive Traffic To Your Sales Funnel

Following on from our previous post, we have highlighted three MORE ways in which you can use social media to drive traffic to your sales funnel. Previously, we mentioned that social media is being utilised by brands to build rapport and awareness amongst consumers. Because of this, brands have incorporated social media in their marketing … Continue reading 3 MORE Ways To Drive Traffic To Your Sales Funnel

3 Creative Ways To Drive Traffic To Your Sales Funnel

Social media can be used by brands to build rapport and awareness amongst consumers to ultimately drive traffic through your sales funnel and generate as much sales as possible. Social media is probably the most powerful tool for marketers when used correctly. Unfortunately, most small businesses don’t; is your business one of them? Have you … Continue reading 3 Creative Ways To Drive Traffic To Your Sales Funnel

Email Marketing Tips For Beginners: The Magic Of The Subject Line

  In the past few years brands have been utilising fancy new techniques and capabilities of their email marketing campaigns, from images and GIFs, to embedded videos. Truth is, a well-written, plain-text email campaign can perform just as well, if not better than all singing, all dancing email that looks like it took a graphic … Continue reading Email Marketing Tips For Beginners: The Magic Of The Subject Line

Predictions For The Future Of Social Media Marketing

No matter what industry you’re in, there’s always new trends to keep up with; marketing is no different. Many marketers and brands are willing to jump in and try the newest trend to hit the market, some of these changes will have a direct impact on marketing campaigns, whether you are ready or not. For … Continue reading Predictions For The Future Of Social Media Marketing